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Serenity Makeup NZ E-commerce 3 months

Serenity Makeup

A wedding and event makeup platform with integrated e-commerce store for professional beauty products in New Zealand.

Serenity Makeup
50+
Product SKUs
+90%
Booking Conversion
1.5s
Site Speed
3.2 min
Avg Session
The Challenge

A New Zealand based makeup artist needed to transition from a service only model to a digital presence that combined service bookings with an e-commerce store for beauty products, all while maintaining a premium brand feel.

Our Solution

We built a Shopify-powered platform with a custom theme that showcases their makeup portfolio, enables online product sales, and integrates a direct booking system for wedding and event makeup services.

Our Approach
1
Discovery

A New Zealand based makeup artist needed to transition from a service only model to a digital presence that combined service bookings with an e-commerce store for beauty products, all while maintaining a premium brand feel.

2
Architecture

We architected a e-commerce solution leveraging Shopify, Liquid, JavaScript, CSS, Shopify API to deliver a scalable, secure, and high-performance system.

3
Implementation

We built a Shopify-powered platform with a custom theme that showcases their makeup portfolio, enables online product sales, and integrates a direct booking system for wedding and event makeup services.

4
Delivery & Optimisation

Online store + booking, expanded client reach

Services Delivered
E-commerce DevelopmentBooking IntegrationShopify Development
Key Features
Product e-commerce storefront
A full Shopify storefront showcasing professional beauty products with category navigation, product filtering, and secure checkout.
Service booking integration
Seamless scheduling for wedding and event makeup services, allowing clients to browse availability and book appointments directly on the platform.
Mobile responsive design
Every page adapts beautifully to mobile devices, ensuring potential clients can browse products and book services from anywhere.
SEO optimised product pages
Product pages are fully optimised for search, helping the brand rank for local beauty and makeup searches across New Zealand.
Technologies Used
ShopifyLiquidJavaScriptCSSShopify API
Project Gallery
Results & Impact

Online store + booking, expanded client reach

Delivered in 3 months

Project Details

Client

Serenity Makeup NZ

Category

E-commerce

Timeline

3 months

Tech
ShopifyLiquidJavaScriptCSS

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