Skip to content
Back to Case Studies
Unity Performance Health & Fitness

Premium Fitness Brand Website for Leading Golf Performance Facility

A premier golf fitness and personal training facility in Hermosa Beach, California, serving elite athletes from PGA, LPGA, NBA, NFL, MLB, and LA Galaxy alongside recreational fitness enthusiasts.

#1
Premium brand website launched on schedule
3 trainer
profiles with full credential showcases
4 service
categories with detailed descriptions
#4
Integrated scheduling that removes booking back-and-forth
The Challenge

Unity Performance needed a premium web presence that reflected their training facility's caliber, showcased their expertise working with professional athletes, and made it easy for new clients to discover services, meet trainers, and book sessions.

ObjectivesWhat we set out to achieve
Create a premium brand website reflecting the facility's elite positioning
Showcase services: golf assessments, golf fitness, personal training, sports therapy
Integrate online scheduling for direct appointment booking
Build a content platform for training insights and blog posts
Our ApproachDiscovery, Design, Architecture & Development
Step 1Discovery

A 2-week discovery phase reviewing the facility's brand assets, services, trainer credentials, and competitive landscape to define the site's information architecture and visual direction.

Step 2Design

Designed a clean, athletic-inspired visual identity with high-impact imagery, clear service hierarchies, and an intuitive user journey from discovery to booking. The design prioritises mobile performance given the active lifestyle audience.

Step 3Architecture

Custom WordPress theme with PHP backend, SCSS styling, JavaScript interactivity, and Acuity Scheduling integration for online booking. The site is optimised for performance with lazy-loaded images and minimal dependencies.

Step 4Development

Delivered in 3 months with structured sprints: brand identity and design system (weeks 1-4), core pages and service showcases (weeks 5-8), booking integration and content population (weeks 9-12).

Technologies Used
WordPressPHPJavaScriptSCSSCustom ThemeAcuity Scheduling
Key Features
Custom WordPress theme with premium athletic aesthetic
Interactive service showcase pages
Trainer profile pages with credentials and specialisations
Acuity Scheduling appointment booking integration
Blog content engine for training and fitness insights
Client testimonial and review showcase
Technical HighlightsEngineering excellence in action
Custom WordPress theme built for performance with sub-2s load times
Acuity Scheduling API integration for real-time appointment availability
Mobile-first responsive design optimised for on-the-go booking
Challenges SolvedComplex problems we overcame
Created a premium brand identity that appeals to both elite athletes and fitness beginners
Integrated third-party scheduling while maintaining consistent brand experience
Built a content platform that positions the facility as a thought leader in golf fitness
Performance ImprovementsMeasurable metrics
Site load time consistently under 2 seconds
Mobile experience optimised for the active lifestyle audience
Booking process cut from multiple steps to 2-click scheduling
Business Impact

The website has established Unity Performance's digital presence as a premium training facility, with the integrated booking system streamlining client acquisition and the content platform positioning them as thought leaders in golf fitness.

Project Gallery

Project Details

Client

Unity Performance

Industry

Health & Fitness

Results
Premium brand website launched on schedule
3 trainer profiles with full credential showcases
4 service categories with detailed descriptions

Want Similar Results?

Let's discuss how we can help your business achieve its goals.

Full ResultsDetailed outcomes achieved
Premium brand website launched on schedule
3 trainer profiles with full credential showcases
4 service categories with detailed descriptions
Integrated scheduling that removes booking back-and-forth
We use cookies to improve your experience. By using this site you agree to our Cookie Policy.