Unity Performance needed a premium web presence that reflected their training facility's caliber, showcased their expertise working with professional athletes, and made it easy for new clients to discover services, meet trainers, and book sessions.
A 2-week discovery phase reviewing the facility's brand assets, services, trainer credentials, and competitive landscape to define the site's information architecture and visual direction.
Designed a clean, athletic-inspired visual identity with high-impact imagery, clear service hierarchies, and an intuitive user journey from discovery to booking. The design prioritises mobile performance given the active lifestyle audience.
Custom WordPress theme with PHP backend, SCSS styling, JavaScript interactivity, and Acuity Scheduling integration for online booking. The site is optimised for performance with lazy-loaded images and minimal dependencies.
Delivered in 3 months with structured sprints: brand identity and design system (weeks 1-4), core pages and service showcases (weeks 5-8), booking integration and content population (weeks 9-12).
The website has established Unity Performance's digital presence as a premium training facility, with the integrated booking system streamlining client acquisition and the content platform positioning them as thought leaders in golf fitness.
Project Details
Unity Performance
Health & Fitness
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